zero.99 is a brand for the very beginning of life — when everything matters.
We create essential products for babies, focusing on natural materials, safety, and calm design.
zero.99 is about trust, softness, and conscious choices — from the very first days.
Our first collection includes organic cotton newborn sets, amber necklaces, and high-contrast black and white cards to gently support early development.
Explore Zero.99 collection
Every product is designed with care, simplicity, and real experience in mind.
We are mothers who know how important the smallest details are in the first months of life.
Zero Knit. Base Collection
Timeless essentials for newborns
· 100% cotton
· natural tones
· everyday comfort
What Zero.99 moms say
“I really appreciate how simple and soft everything feels. The cotton is gentle, the colors are calm, and nothing feels unnecessary. Exactly what I wanted for the first weeks.”
“I really appreciate how simple and soft everything feels. The cotton is gentle, the colors are calm, and nothing feels unnecessary. Exactly what I wanted for the first weeks.”
“The Zero Knit set became our everyday basic. Easy to dress, comfortable for the baby, and it still looks beautiful after many washes.”
“The Zero Knit set became our everyday basic. Easy to dress, comfortable for the baby, and it still looks beautiful after many washes.”
“I love that it’s 100% cotton and nothing irritates my baby’s skin. Minimal, natural, and thoughtfully made.”
“I love that it’s 100% cotton and nothing irritates my baby’s skin. Minimal, natural, and thoughtfully made.”
“The black and white cards were a lovely surprise. So simple, yet my baby really focuses on them. You can tell it’s designed with care.”
“The black and white cards were a lovely surprise. So simple, yet my baby really focuses on them. You can tell it’s designed with care.”
“Zero.99 feels honest. No overload, no bright colors, just calm essentials that make the first days easier.”
“Zero.99 feels honest. No overload, no bright colors, just calm essentials that make the first days easier.”